To view the full portfolio for this brand, please visit https://www.philipbonneau.com/alfred-angelo/

During my 8 years at Finished Art Inc., I worked predominantly with The Coca-Cola Company but also The Motorola Company, AMC Theatres and 7/11. I have completed branding, packaging design, style guides, point-of-sale, logo design, environmental design, promotional graphics and premiums.

While designing for Coca-Cola, I’ve gain experience working with their partners such as Delta, Six Flags and Kroger. I’ve built and customized national and regional point-of-purchase campaigns, created sustaining graphics found on Coca-Cola product packaging and in restaurants/theaters. This also includes build the branding guides and standards for some of the most recognized brands in the world such as Coke-Zero, Sprite and Fanta.

With Coca-Cola, images were designed to be clean and iconic. Any image for Coke must transcend culture and be able to be read universally. 

In 2018, I was contracted to work for Freud Tools which owns the Diablo Saw Blades tool line. During that time there I predominantly worked on packaging redesign under the direction of the supervising team. My goal and final execution was to clean up a massive amount of information the brand was trying to convey to the customer that was getting lost with previous designs. Using a series of clean graphic design and images I shot of product, I was able to create an in-store experience to expedite the purchase of what appears to be similar products that serve very different purposes within the carpentry industry.

Although not the best visual representation of my work, it is visual proof of my photography contributions on most of their existing packaging in-store.

STUDENT WORK - The objective for this project was to create an advertising campaign for any company.

I chose Goodwill Inc. in North America. Goodwill Inc. collects donated clothing and household goods, then sells these items in more than 2,000 retail stores throughout North America and on the Internet. This advertising campaign was designed to increase those sales and broaden their demographic to new social and economic classes. This was a campaign pitch meant to restructure and rebrand the perception of the United States most recognizable second-hand shop. 

Original concepts in college has previously made Graduate student photography. Post graduation I revamped the campaign and included my own photography.

Shopped to Goodwill in Early 2022. Was not picked up.

This was designed for an up-and-coming production and promotion group based out of Atlanta, GA.

They specialize in events theatrical in nature that take place in bars and clubs. They hire dancers, comedians, A-list performers, musicians, and acrobats to create an evening of entertainment that would be more commonly found in bigger cities such as New York, Miami and Los Angeles. 

STUDENT WORK - This project was designing the guide for the Savannah Film Festival, an event that is hosted annually by the Savannah College of Art and Design.

This festival showcases works by professionals and students in the field of film. The previous book design consisted of only black-and-white images and a blocky, non-dynamic type treatment. The guide itself is a 60 page book fully designed using key art and stills from the movies shown as well as my own photography to create dynamic presentations. This student work still holds up as viable to explore the massively broad palette that is cinema.

This project was modified post undergrad.

This project is an ode to my high school/college love for The Dave Matthews Band. Design was from again pushing boundaries and pushing creative limits of testing brand identity and attaching personal connection to it.

The box, hand-sanded and encased in resin modified from an existing CD holder. As the owner at the time of every single Dave Matthews Band cd, I created an extensive career spanning collection of 10-12 disks with biographies, band incite and available information on the web using stills from their music videos and playing the illustrative factors of “So Much To Say of Simple Things”

The box art itself scanned band shirt that was color manipulated, texturized, collaged and applied to both the wooden case and the retail box wrap.

In my undergrad we were asked to do a visual mapping system of a SCAD building of our choice. Questioning the viability of that as any portfolio piece worth sharing, I challenged the professor and came up with another option.

I wanted to do a first-of-its-kind visual mapping system of The Sistine Chapel.

Doing research and scanning/collaging to make a singular ceiling image that was not available at the time, I digested the information from multiple resources and came to a proprietary resource guide to begin the basic understanding of iconography and story-telling of the work of The Pope’s Chapel and Michelangelo’s work.

STUDENT WORK - The purpose of this project was to explore the potential of the energy drink market and concept a new line. Since entering the market, these beverages have continued to rise in popularity among consumers between the ages of 16 and 40 years. The biggest competitor in this market at the time was Red Bull. Most of these beverages are marketed to men.

The concept of this brand was creative flavored energy line where intensity was based on music levels. The idea of multiple flavors was to dominate the marketplace and space with options within the brand. 

Original designs in undergrad were more illustrative in nature and helped me land my first job out of college working for an agency predominantly with Coca-Cola. Design change came from printing standards learned of canned products. Further exploration available to go back to original idea of modify.

This campaign/brand pitch is 100% my idea and open for further exploration. It was conceived well before MONSTER ENERGY took over the market share by doing exactly what this brand was intended to do by flavoring energy drinks and optimizing shelf space while addressing caffeine levels. Viability exists.

Since 1997, the Atlanta Cotillion has provided a creative and unique opportunity to raise awareness and funds for HIV/AIDS. Annually, a group of men participate as “debutantes” in a fund-raising competition that concludes with a gala ball. Since 2002, Atlanta Cotillion has donated more than $552,000 and has become one of the largest unrestricted fund donors to AID Atlanta, the largest AIDS service organization in the southeast.

While designing these projects, I did not want to hide the socially taboo sides of the Cotillion. At every chance I showcased it infused with artistic expression. 

STUDENT WORK - This corporate identity was for a locally owned and operated radio station in Savannah, GA, called New Rock 106.1, a member of the Adventure Radio Group.

They broadcast rock music from the 1980’s through the 2000’s. Their target audience is predominantly men age 18-34. After meeting with some of the staff members of the station, we established the design should be edgy to attract their core audience.