An Average Man Traveling the Tigris and Euphrates with a Heart.
STUDENT WORK - The purpose of this project was to explore the potential of the energy drink market and concept a new line. Since entering the market, these beverages have continued to rise in popularity among consumers between the ages of 16 and 40 years. The biggest competitor in this market at the time was Red Bull. Most of these beverages are marketed to men.
The concept of this brand was creative flavored energy line where intensity was based on music levels. The idea of multiple flavors was to dominate the marketplace and space with options within the brand.
Original designs in undergrad were more illustrative in nature and helped me land my first job out of college working for an agency predominantly with Coca-Cola. Design change came from printing standards learned of canned products. Further exploration available to go back to original idea of modify.
This campaign/brand pitch is 100% my idea and open for further exploration. It was conceived well before MONSTER ENERGY took over the market share by doing exactly what this brand was intended to do by flavoring energy drinks and optimizing shelf space while addressing caffeine levels. Viability exists.