An Average Man Traveling the Tigris and Euphrates with a Heart.
STUDENT WORK - The objective for this project was to create an advertising campaign for any company.
I chose Goodwill Inc. in North America. Goodwill Inc. collects donated clothing and household goods, then sells these items in more than 2,000 retail stores throughout North America and on the Internet. This advertising campaign was designed to increase those sales and broaden their demographic to new social and economic classes. This was a campaign pitch meant to restructure and rebrand the perception of the United States most recognizable second-hand shop.
Original concepts in college has previously made Graduate student photography. Post graduation I revamped the campaign and included my own photography.
Shopped to Goodwill in Early 2022. Was not picked up.